Jordan memorabilia soars in value amid ‘Last Dance’ nostalgia


by Thomas Urbain

The huge global success of the documentary ‘The Last Dance’ amid the coronavirus lockdown has boosted sales of collectibles linked to NBA icon Michael Jordan, some of which are trading in the hundreds of thousands of dollars.

“Timing is everything,” says Jordan Geller, a collector who will be richer on Sunday by at least $ 240,000 thanks to the sale at Sotheby’s of a pair of Air Jordan 1 sneakers – the first model created especially by Nike for Michael. Jordan, who made his NBA debut in 1984.

The play-worn pair could set a sneaker auction record set last year by Nike’s Moon Shoe, one pair of which sold for $ 437,500.

The various Air Jordans have been popular with collectors for 30 years, as have jerseys and trading cards featuring Jordan – who won six NBA titles with the Chicago Bulls and is widely regarded as the greatest player in history. of the league.

Many scholars see Jordan as a key figure in creating the collector’s sneaker market, with only non-sporting figures such as Kanye West or Travis Scott able to compete with him today.

But ESPN’s 10-part documentary “The Last Dance,” which weaves details of Jordan’s entire career through tale of the Bulls’ pursuit of a sixth NBA title, has heightened interest in all things related. Jordan.

“I think this is a game-changer,” Chris Ivy, director of sports collectibles at Heritage Auctions, said of the documentary series which is released worldwide by Netflix.

Ivy predicted that interest in “The Last Dance” will continue. (AFP)



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