What is behind the most popular vegetable drink?


Oatly, a Swedish company producing dairy alternatives, is no stranger to most of us. Having been backed by Oprah, Natalie Portman, and Jay-Z, Oatly isn’t just hugely popular. The reigning king of herbal drinks is so well known that oat milk is now called the next cash cow. Oat milk is the thing of the 2020s, but Oatly, which already started in 1994, is light years ahead of new competitors.

Oat milk has become such a popular dairy alternative, mainly due to the recent growing trend in health consciousness. Consumers simply feel like they are making a better choice for their body if they replace or reduce their intake of dairy products for oatmeal drinks. Fear of high in fat the regular dairy content is also one of the compelling reasons some decide to go with Oatly.

While Oatly places great emphasis on organic ingredients and clean label manufacturing, there are still concerns that could damage Oatly’s branding image. One of these bumps revolves around food additives phosphates.

Calcium phosphates are often used in dairy alternatives to improve the nutritional profile of the product. This is especially important for vegans whose calcium the contribution is low as it is. Oatly, like many other manufacturers, uses additives such as phosphates to solve this problem.

The calcium phosphate and di-potassium phosphate that are used by Oatly are approved for use in the United States by the FDA. This alone does not make phosphates completely safe.

A study looked into the issue of phosphate toxicity and unfortunately the conclusions were not overly optimistic. According to the study, processed foods containing food additives containing phosphate can significantly increase phosphorus intake and alter the normal homeostatic balance of calcium and phosphate. Another study found that carbonated drinks containing phosphoric acid were linked to hypocalcemia in postmenopausal women.

The same study underscored the seriousness of phosphate toxicity, explaining that even moderate toxicity could create calcium phosphate crystals in tissue, leading to very serious consequences – even fatal cardiovascular calcification. What is particularly troubling is that calcium phosphate crystals are generally irreversible.

While it is true that the development of toxicity usually requires a higher intake of phosphate, it is still difficult to consume food additives that even have a low chance of harming your body. The use of artificial additives can upset your body’s natural balance, especially if you consume such products regularly and in larger quantities.

The Oatly product line uses a lot of phosphates, but the good news is that the Organic oat drink is, in fact, completely pure, containing no additives. With all other products, you have to be careful.

“As with all of our ingredients, we note our addition of phosphates to the ingredient list and declare the phosphorus content on our nutrition labels. We know consumers are incredibly smart; by making this information readily available, any consumer – including those who are recommended to limit their phosphorus intake – can determine how Oatly fits into their diet. Although we have not done long-term studies on the effect of Oatly on human health, Oatly should be consumed as part of someone’s complete diet and its nutritional content considered to be part of of everything anyone eats and drinks, ”said Sara Fletcher, Oatly’s communications and public affairs lead at Zerxza.com.

According to Fletcher, the decision to use phosphates stems from their goal of using only ingredients that fulfill a nutritional or functional role and phosphates do both for them.

Considering the potential danger of additives or overconsumption of phosphates, it is recommended that consumers keep an eye on their overall intake of additives.

The dark side of investors: Will Oatly’s big hit also be the biggest downfall?

Oatly has always come across as a down-to-earth, sustainable company that really doesn’t care about greedy corporate manipulations. They even said they weren’t interested in becoming a giant food company, with some people deciding everything for them. At the same time, they have massive investment cycles that worry some consumers: can they really trust Oatly’s claims?

“We are very careful in choosing our partners because it is important for us that they join us by believing in our mission and wanting to support it, rather than just being there for a quick return on investment. But it’s also important for us to be able to show the financial world that investing in sustainable businesses is good business. In order to create real change, we firmly believe that global capital must move to greener and more sustainable investments like in Oatly, ”said Fletcher, ensuring that sustainability is their core value that they will never compromise.

“Our investors are well aware that these values ​​have directly contributed to the success of our business to date and they understand that they will not change,” said Fletcher.

Activists have also recently expressed concerns as Oatly has become linked to Blackstone. black stone has received a public reaction as they have been linked to a Brazilian company that allegedly contributed to the deforestation of the Amazon rainforest. Oatly, however, said that in their eyes it is better to see capital moving towards sustainability, so excluding such companies is not really the right way to go.

Is Oatly really a healthy dairy alternative?

Oatly products can certainly create controversy. Should you drink Oatly instead of regular milk? In this case, how much should you drink Oatly products?

At the end of the day, there is no one answer. When choosing Oatly, vary the phosphates. Artificial additives are never a good choice and if you want to eat clean, additives are best avoided. Oats, fortunately, also have products without additives, as mentioned above. organic oat drink.

Dairy alternatives can taste great and make you feel better, but like any product, keep your intake moderate. Oatly might be a good choice, but only if you keep in mind the problems that phosphates could potentially cause and go for the cleanest drink possible.



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