Kings XI Punjab is now ‘Punjab Kings’ – The Sports Mirror – Sports News, Transfers, Scores
February 17, 2021, Chandigarh: Launch of the IPL season, Kings XI Punjab today announces the unveiling of a new brand identity namely, Kings of Punjab and logo that communicates the spirit of the Punjab. The new brand name enhances the connection the team has established over the years with its fan base around the world and helps it stand out from the competition.
The new brand identity is more contemporary and evolved, expanding to accentuate the Punjabi provenance of the team. Through the renewed identity, the spirit of the Punjab is revealed, infusing vigor and dynamism while retaining the long heritage through the motif, the lion. The brand name and the monogram, the lion in the team logo, symbolize exuberance. It symbolizes the dynamic and distinctive side of the team, through its sharp shapes. While the color is synonymous with vibrancy, the roaring lion monogram has been simplified into an iconic interpretation that fits into a confined space while giving all the elements a very modern feel.
Commenting on the occasion, the philosophy of the Punjab Kings promoters said: “ We are more than a team, but a family who have come together and bonded with our fans through our hard work. The new logo and brand name is an extension of our eternal spirit of fighting all odds and celebrating the true spirit of Punjab. “
Speaking on the new brand identity, Satish Menon, CEO of Punjab Kings, said: “Punjab Kings is a more evolved brand name and we understand that now is the time for us to focus on the main brand itself. Changing brand identity is not about changing our brand ethics, but celebrating our uniqueness while we are oneness as a family. The new logo pays homage to the liveliness and dynamism of the brand and provides modern elements, while setting us apart from the rest of the teams.
In addition to the logo change, branding elements, communication and messaging received a more streamlined and inclusive look.