Lotus Evija hypercar returns to the Middle East as car firm opens new showroom
The Lotus Evija hypercar is back in the Middle East for a month-long tour of the region.
The supercar had previously visited Dubai and Abu Dhabi in September 2019 as part of a world tour that included North America, Japan and China. With the opportunity to see the Evija – the world’s most powerful production road car – downsized in 2020 due to travel restrictions, Lotus has brought it back to the Middle East for March.
Working closely with retail partner Adamas Motors, the Evija, will be the stunning centerpiece at the opening of the new Lotus showroom in Dubai.
In addition to being housed in the new Lotus Dubai showroom, the car will be at the Lotus showroom in Abu Dhabi and the brand new facility in Bahrain.
The Lotus Evija is in Dubai from March 1 to 9, before moving to Abu Dhabi from March 10 to 15 and finally to Manama in Bahrain from March 24 to 31.
Jonathan Stretton, Regional Director of Lotus Middle East, said: “We are delighted to bring the Lotus Evija hypercar back to the Middle East with the support of our business partner Adamas Motors. This is the perfect way for us to celebrate the opening of the new Lotus point of sale in Dubai. “
He added: “The passion for performance cars in the Gulf States is well known and the interest in the Evija is a testament to the power and increased awareness of the Lotus brand, and the commitment of customers to embrace the movement towards electrification. ”
Karl Hamer, CEO of the Adamas Group, commented: “We are very honored that the Evija is returning to the UAE in time for the opening of our beautiful new Lotus Car showroom in Dubai. The Evija is just the start of what the future holds for Lotus Cars and at Adamas Motors we are extremely excited for the journey ahead. With the opening of our magnificent showroom on Sheikh Zayed Road, the building covers 30,000 square feet, also housing our group headquarters, the Lotus showroom, a cafe, boutique and a beautiful recreation area. for the customers.
He continued, “What a great place to host one of the hyper powerful cars and I am very happy to welcome our customers and potential prospects from Evija over the next few weeks in the UAE and Bahrain. This development follows our success in Hong Kong and the next stage in the development of our multi-franchise operations in the Kingdom of Bahrain, which will welcome Lotus Cars, Aston Martin, Morgan Motors and another franchise to follow, housed in the top. range. Moda Mall / Bahrain International Financial Center fashion show. We are very proud to share this trip with everyone. “
The new Lotus Dubai showroom is located on Sheikh Zayed Road – less than a mile from the original outlet on the same street – but offers a lot more space and opportunities.
A bold statement of intent from the iconic British performance car company, the fully electric hypercar has a power output of over 2000 PS and an astonishing 0-186 mph (300 km / h) time of under nine seconds. .
Lotus Cars builds world-class high performance sports cars, including the Evora, Elise and Exige ranges. In July 2019, he launched the Evija, the world’s first fully electric British hypercar. Production will begin in 2021.
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