GUESS?, INC LAUNCHES GUESS ORIGINALS x PLEASURES DREW BARRYMORE COLLECTION
This Spring 2021, GUESS?, Inc. is excited to announce the launch of the GUESS Originals x PLEASURES Drew Barrymore capsule. The 19-piece PLEASURES capsule features a selection of styles for men and women printed with iconic images from the 90s GUESS campaign featuring Drew Barrymore. The collection will be available in select GUESS stores: SM Mall of Asia, Glorietta, Trinoma, Robinsons Place Manila, GUESS PH Mobile App: Android and IOS and GUESS PH website: www.guess.com.ph from March 19, 2021.
PLEASURES, a Los Angeles-based streetwear brand founded by Alex James and Vlad Elkin in 2015, is known for its punk, metal and grunge trends. Since its launch, PLEASURES has collaborated with other world famous fashion brands.
“This is our third collaborative release with GUESS and our largest lineup to date.” said PLEASURES founders Alex James and Vlad Elkin. “With each collection, we push the boundaries while preserving the heritage of GUESS. Drew is an American icon. “
The GUESS Originals x PLEASURES capsule is built around the timeless images of Wayne Maser’s 1994 Drew Barrymore GUESS campaign, with previously unseen photographs. The 1994 campaign was shot as Drew went from being a child star to his as an adult. During the campaign era, his whole look and personality changed from innocent and young to extremely edgy and cultured.
“The idea for the Drew Barrymore capsule started 3 years ago on another project with PLEASURES,” said GUESS Director of Brand Partnerships Nicolai Marciano. “There have been such an overwhelming number of people who mention his 94 campaign when discussing GUESS’s most memorable work. Compared to other legacy models we’ve worked with in the past, Drew’s career period has been the perfect unexpected nostalgic moment to present to a new generation of GUESS fans.
The collection features iconic ’90s archival polka dots and reintroduces the tracksuit. GUESS wanted to juxtapose modern silhouettes with vintage images of Drew Barrymore. The 19 style capsule offers an assortment of styles for men and women in the colors red, white and black.
The men’s offering includes hoodies, crew neck sets and joggers and t-shirts ranging from PHP 1898 to PHP 4,498. The women’s offer includes a selection of baby t-shirts, ribbed tank tops, an oversized t-shirt and a hoodie. The collection for women ranges from PHP 1,498 to PHP 3,498.