SEO trends to boost sales in 2021
There is a deceptive belief in the business world that we must overcome once and for all: traffic does not equate to sales. You may have the most popular website in the world, but if you have no way of converting those visitors into customers, that traffic just doesn’t make sense. Mistakes in areas like website performance, keywords, and content strategy can keep you from making the sale time and time again.
With the latest updates and trends from Google, how do you know what is actually working today? Search engines are smart, and customers are even smarter today. A starling 61% of marketers say increasing their search presence is their priority when it comes to inbound marketing. This means search engine optimization or SEO is gaining more attention than ever.
This is great news, especially for small businesses that need to increase brand awareness online. How do you use these new trends not only to increase your search traffic online, but also to convert those clicks into real sales? Here are the top SEO trends you can use to increase your sales in 2021.
1. Increase the performance of your website
The performance of your website is important. This is so important, in fact, that just one extra second in the loading time results in a 16% loss of customer satisfaction. You just can’t afford that extra second, let alone several seconds behind. Regardless of the size of your business, you should focus on increasing the performance of your website.
How Does Your Website Performance Affect Your SEO? Google ad in 2018, this page speed is now a ranking factor for mobile searches. Essentially, search engines reward websites that provide a better user experience. This is a user-centric approach that you should be concerned about.
How do you increase your performance? Reduce your load time with smaller files, remove or combine unnecessary files, and upgrade your hosting package. Use a website load time tracker to see how your website compares to the competition on its performance. From there, you’ll know what changes you need to make that are specific to your website.
2. Optimize for voice search
Hey Google, what’s the best computer for college students in 2021? Alexa, where can I buy coffee nearby? Siri, find me a local real estate agent.
These are the types of voice searches that people use every day. Online research is becoming more and more complex. Review of these advanced google search tips is a great way to realize how complicated searching can be and the number of options people have today to find what they are looking for. One particularly powerful trend in 2019 is voice search.
With the growing popularity of AI devices like Amazon’s Alexa, Google Home, and Apple’s Siri, more and more people are searching with their voices. It changes the way people interact with search engines. Instead of searching for a keyword phrase or string of keywords, people ask conversational and specific questions.
Ultimately, companies need to change their thinking process to develop keywords. In essence, keywords should be targeted for these conversational questions. Don’t want your store or product to be chosen first by Alexa or Google for a user’s response?
How do you do this? Besides the specific long tail keywords, also create a featured snippet. It’s the box that appears directly below the search bar when you enter a Google search, but it’s also what voice-activated devices are likely to read to users. Using a clear summary with long tail keywords at the start of your content will likely bring you into this snippets area.
3. New forms of content
Finally, content is always king. Yet it is changing. Content written in the form of blog posts and social media is still relevant and popular, but there are underutilized forms of content emerging to the fore. Video, for example, is the most underused and incredibly powerful form of content.
A starling 100 million hours of video per day are viewed on Facebook only. Creating videos to accompany your written content not only positions you even more as an expert, but it’s another opportunity for your content to be shared. Additionally, YouTube is one of the major search engines behind Google. People are actively searching for solutions, answers, and interests on YouTube every second. Your content could be what these users find.
Video is a powerful sales tool. Believe it or not, including a video on your landing page or sales page can boost your conversion rate up to 80%. It is a number that you cannot ignore. What types of videos can you create to attract search engine results and sales? How-to videos, ads, tutorials, vlogs, and even testimonial videos all prove to be incredibly powerful.
Most importantly, you don’t need any video production skills to produce your own video content. An iPhone and a few basic modifications will go a long way. Beyond video, other forms of content to watch out for include both podcasts and infographics. However, there is no doubt that video marketing is here to stay.
Remember that pageviews don’t always translate into sales. If you want to boost your sales organically, you need to focus on the right SEO trends. Above all, these have a big impact on how users and search engines interact with your website.
An important point to remember is that your website should be built around user experience. Finding effective ways to reach and interact with your customers in a positive way, whether through your website performance, voice search, or video content, is essential to building a successful business.
Are you ready to impact your sales in 2021? The same old tired tendencies won’t do it anymore. It’s time to improve your strategy with these SEO trends above. The internet is changing fast, and it’s impossible to get too comfortable. If you’re ready to see an increase in your sales, take advantage of these changes above. Your users deserve the best. Make sure you are ready to deliver if you want to gain their trust.