How to: Track Lead Sources in Google Analytics
Do you want to know the trick to make more money through email marketing?
Many marketers believe that increasing lead generation would increase sales and revenue.
While growing your email list should be your top priority, leads are useless unless they’re eligible to make a purchase.
The key to increasing email marketing revenue is generating more eligible leads.
We hope you have found this article useful in monitoring the accuracy of your leads.
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What is lead source tracking and how does it affect you?
The quality of leads is a metric that determines the likelihood of prospects converting to paying customers. Your prospects are more likely to become customers if they are of a higher quality.
Depending on your lead generation strategy and the products you sell, the exact measures of lead quality may differ. There are, however, a few methods for determining whether a prospect is a good fit for your business.
Here are some examples:
Your main magnet, which is part of your marketing or sales funnel, is uploaded by people.
Visitors who have pre-sales questions contact your sales team.
Prospects may view different product pages or pricing pages, which indicates that they are considering doing business with you.
What’s the best way to assess the quality of a prospect?
1. Download tracking
MonsterInsights makes it easy to monitor downloads on your website. It’s as easy as installing and activating the MonsterInsights plugin. Without any additional configuration, file download monitoring works right out of the box.
Just look at your events report in Google Analytics and see how many times visitors have downloaded your main magnet.
Learn how to monitor and view file downloads in Google analytics for more details.
You may want to tag or segment your eligible leads in your email marketing tool in addition to measuring lead quality in Google Analytics.
The first step in lead nurturing is to determine the consistency of your leads. You will be able to send emails that are more likely to be opened and engaged in this manner.
2. There is a pre-sale period. Submission of a request form
Simply install and trigger the MonsterInsights Forms addon to monitor presale question form submissions.
If you are using WPForms, you can also use a checkbox on your contact form to automatically add users to your mailing list.
3. Go to important pages
You can control whether your visitors are visiting important pages on your site using Google Analytics goals. Your visitors show interest in your offering by visiting important pages on your website, which qualifies them.
Here are some ways to use different marketing platforms to target your eligible prospects.
On-site retargeting: Using OptinMonster’s Onsite retargeting feature, you can show personalized marketing campaigns to eligible prospects that are proven to convert using popups, slides, float bars and other methods.
Remarketing: Use Facebook remarketing strategies to target your qualified prospects and turn them into paying customers.
And that’s all!!