HipHopDX, Warner-Owned Hip-Hop Media Platform Expands In Asia
Warner Music GroupHipHopDX, the hip-hop multimedia platform, launched HipHopDX Asia.
Focusing on Greater China, Southeast Asia, South Korea and Japan, HipHopDX Asia “was created to lead the globalization of the region’s hip-hop music, showcasing talent and connecting fans, ”according to a statement announcing the news.
Sure Youtube, HipHopDX shows are watched by more than 8 million people per month and the platform has more than 850,000 subscribers.
This is the latest expansion of the HipHopDX brand worldwide, following the platform’s launches in France and the United Kingdom.
HipHopDX Asia will be led by Eddy Lim, a creative executive deeply involved in the Asian hip hop scene.
Previously, he ran Rocketfuel Entertainment, where he co-created and produced the hit barber cipher series 16 Baris, which culminated in the biggest hip-hop gig ever in Malaysia.
HipHopDX Asia already has three flagship content series in production with the first episodes of The Glow Up and Weekly Rap Up artist profile series available for look now.
The Glow Up will introduce emerging hip hop artists to a wider regional audience, with the first show focusing on the Indonesian Ramengvrl. Upcoming episodes will feature Hong Kong rapper JB and Japanese hip-hop artist Shurkn Pap.
Weekly Rap Up airs every Sunday and highlights all the big news in Asian Hip Hop.
A third series, Behind Bars, explores “the greatest songs in Asian hip-hop” and is set to launch on April 1 with Joe Flizzow’s Ciao, which includes MK from K-Clique and Jay Park from South Korea.
The platform will also produce special offers called DX Originals. The first DX Original documentary will tell how an international hip-hop festival was held in Indonesia’s maximum security prison, hosted by an inmate over ten years ago.
“Bringing the legendary HipHopDX brand to Asia is a huge honor for me. There are so many brilliant and original hip-hop artists in Asia right now.
Eddy Lim says, “Bringing the legendary HipHopDX brand to Asia is a huge honor for me. There are so many brilliant and original hip-hop artists in Asia right now.
“Now is the right time to try to break down the barriers between local stages and help these artists find their place on the world stage.
“The range of content series we are creating will help in providing a better understanding of the different underground cultures in the region and highlight the incredible talent of Asian Hip Hop.”
“It’s about being local and staying true to what hip-hop means to us in the United States, but in terms of what it’s like to be and grow up in Asia.”
Sharath Cherian, HipHopDX
Sharath Cherian, Founder and CEO of HipHopDX, added, “It’s about being local and staying true to what Hip Hop means to us in the United States, but in terms of what it is. than to be and grow in Asia.
“Although there is adoption of American hip-hop culture in Asia, it still has its own style, slang, venues and of course its own music.
“Eddy takes us on a trip to see it all. It’s going to be awesome. “Music company in the world