Premium car brand Jaguar Land Rover (JLR) on Tuesday announced a 12.4% year-over-year (YoY) increase in global retail sales of 123,483 vehicles in the fourth quarter of the year. 2020-2021 fiscal year.
While sales in China, which was hit hard by the COVID-19 pandemic in the quarter of last year, increased 127% year-on-year, sales in North America also increased by 10. 4%. However, sales in other regions were below pre-COVID levels, with retail sales down 10% in the company’s overseas markets, 6.8% in the UK and 4.9%. % in Europe.
For fiscal year 2020-2021, the global retail sales of the Tata Motors-owned company declined 13.6% year-on-year to 4.39,588 vehicles due to the impact of the pandemic. Growth in China has been strong, with retail sales reaching 1,11,206 vehicles, up 23.4% year-on-year. Sales in other regions have yet to recover. pre-COVID levels, North America down 14.3% and the UK, Europe, and overseas markets each fell more than 20 percent, ”JLR said .
By model, the company said, the new Land Rover Defender contributed 45,244 sales during the year, while other models were down year over year, reflecting the impact of COVID- 19, especially earlier in the year. Defender also made a significant contribution to overall fourth quarter sales growth, with 16,963 units sold in the quarter.
The company said it continues to roll out electrification technology across its entire model line. “Twelve of the company’s 13 nameplates are now available with an electrified option, with plug-in hybrids (PHEVs) available in 8 models and mild hybrids (MHEVs) in 11 models. As a result, the mix of electrified vehicles retailed in the fourth quarter rose to 62 percent, with 2 percent for the all-electric Jaguar I-PACE, 7 percent for PHEV and 53 percent for the MHEV. ”
For the full year, the retail mix of electrified vehicles was 51%, he said.
Commenting on the sales figures, Felix Brautigam, Commercial Director of JLR, said: “Encouragingly, the steady recovery throughout the year follows the direction of our Reimagine strategy: the quality of our sales has improved further. more than volume, with a focus on our most profitable strategy. car ranges, higher specs and lower incentives. Despite very different Covid restrictions around the world, we also met our goal of balance sales in our key markets. ”