Ivon Rodriguez de Linqto knows how investing can change lives


Ivon Rodriguez is the Marketing Director of Linqto, a private investment mobile apps company with a focus on unicorns. Throughout her life, she crossed all barriers. A “double first generation” student, she was not only the first college graduate in her family, but also high school. His parents emigrated from Cuba during the revolution and became entrepreneurs out of necessity. Rodriguez says, “The idea of ​​creating something out of nothing has always intrigued me.”

She attended Brown University for her undergraduate and executive MBA degrees, but outside of college she was mostly looking for jobs that would pay the bills, not ones that would necessarily lead to a career. Rodriguez has been involved in media and marketing, working for NBC-Telemundo Enterprises. She grew rapidly, helping launch Telemundo Boston and Telemundo Providence, before becoming general manager of Telemundo Connecticut and Western Massachusetts stations.

During a group project for an MBA finance at IE Brown, Rodriguez reached an agreement that would change the course of his career. Her project team decided to focus on a FinTech option and they realized that the digitalization of traditional commercial spaces was going nowhere – it was the inevitable path of the future. From then on, she decided she wanted to be at the forefront of technological disruption.

After working extensively in media marketing, Rodriguez founded The 360 ​​Group, which provided personalized branding campaigns, as well as public relations and marketing services to clients. She has used her consulting role to help companies of all kinds shift to a technology-driven paradigm. Even until 2016, potential clients considered some of her suggestions far-fetched, such as when she approached a global law firm and suggested strategies that incorporated legal technology. Bill Sarris, the CEO of Linqto reached out to Rodriguez in 2020 asking him to consult her on the company’s overall marketing strategy, which in turn evolved into a full-time position.

Rodriguez says his favorite aspect of his job at Linqto is community. The Linqto team is accessible to accredited investors who wish to learn more about their investment options. The company also offers a variety of virtual, free events that allow their community to ask questions directly to business leaders of innovative tech companies and industries. Rodriguez says, “We really humanize this space by engaging frankly with people… It’s an authentic conversation and we’re all in it together.” Rodriguez also appreciates the diversity of Linqto’s clientele, who come from all over the world, with varied backgrounds and careers, stating: “The fact that everyone is different and that everyone has something special to add to the conversation; that diversity is really embraced, and it’s something that I really enjoyed being a part of.

Private investment space was primarily reserved for the accredited investor who met certain salary and net worth requirements or one of the many certifications. Recently, however, there has been a lot of public talk about opening general investment options to the average person. Of crowdfunding cap increased to $ 5 million in Robinhood GameStop controversy, people express their desire. Rodriguez is a firm believer in the democratization of private investment, and she hopes that over time more and more people will be allowed to play in space. Linqto offers a discount for the preparation of the Series 65 exam through ExamFX. Individuals who pass the exam will be certified as Accredited Investors. She says, “At Linqto, we hope to continue to make private investing easier for accredited investors while paving the way for opportunities that will enable others to become accredited.”

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