PortalDisc App is a new ‘hyper-localized and hyper-targeted’ music streaming service in Chile


Chile beats above its weight when it comes to broadcasting and broadcasting music.

Despite the size of the South American country’s population (around 19 million compared to the 45 million of the neighboring nation, Argentina), each year more than 1,500 Chilean albums are released by independent artists and labels.

According to the global organization of the recorded music industry IFPI, streaming has a 72.8% market share of recorded music revenue in Chile.

To further highlight how much music fans nationwide love streaming, in October 2019, Spotify reported that the capital of Chile, Santiago, which has a population of approximately 6.8 million, was responsible for more than 400 million reggaetón songs per month.

Meanwhile, last month, Midia reported this Spotifythe slower revenue growth in 2020 compared to 2019 ”indicates that [Spotify] is for the first time significantly underperforming in the [global] market… due to the rise of local players in emerging markets ”.

Chile is therefore an excellent example of one of these territories witnessing the rise of local streaming players. And a particularly important question has just come to light.

PortalDisc, already the greatest local music Download in Chile, launched what it calls the first 100% Chilean music streaming service last month.

Company’s New Streaming App Designed By B2B Music Streaming Technology Specialist Global listening, who has previously worked on custom apps for the likes of Warner Music Group on a personalized Ed Sheeran app, a UFC mixed marriage arts brand for its Ultimate UFC Sounds app, and Universal Music Group and Pizza Hut. (The company is also making progress in virtual fitness business.)

PortalDisc was launched 12 years ago and also offers marketing, radio promotion and international distribution services to Chilean artists.

The PortalDisc app gives users a fully localized experience, which Tuned Global says it has achieved by using custom metadata to divide content into Chilean musical regions and genres.

“We offer a hyper-localized and hyper-targeted music streaming service for Chilean music lovers and local artists, which an international mass-streaming service cannot do.”

Sebastian Milos, PortalDisc

For anyone worried that the launch of a new niche service will drive users away from platforms like Spotify in Chile, Con Raso, managing director of Tuned Global, suggests that instead of competing with traditional services, localized services such as PortalDisk’s new application “complement them by focusing on a specific type of content as experts in their field”.

The app features PortalDisc’s comprehensive catalog of over 130,000 Chilean songs from 300 national labels and over 7,000 independent artists, spanning what the company says is “the full gamut” of musical styles, geographic regions and music. historical epochs of the country.

Available on Apple and Google Play, PortalDisc offers a free version that allows users to stream 50 different tracks per month and a premium version with unlimited access.

PortalDisc explains that the app was created and launched in a very short period of time using Tuned Global’s white-label music streaming platform, which allows PortalDisc to manage its users, subscriptions and content. independently and report to rights holders.

Sebastian Milos, Founder and Director of PortalDisc, said: “We offer a hyper-localized and hyper-targeted music streaming service for Chilean music lovers and local artists, which an international mass streaming service cannot. .

“We couldn’t have done it so quickly without Tuned Global. Their suite of features such as live, video or podcast provide an exciting roadmap for the future of our streaming service.

“We look forward to bringing an exciting new alternative to artists, labels and other distributors in the Chilean market.”

“The world of streaming is changing rapidly and more and more users are using multiple services. We have believed in and supported local and niche music streaming services, such as PortalDisc in Chile, for many years now. “

Con Raso, Tuned Global

Con Raso, Managing Director of Tuned Global, added: “The world of streaming is changing rapidly and users are increasingly using multiple services.

“We have believed in and supported local and niche music streaming services, such as PortalDisc in Chile, for many years now.

“These services do not compete with traditional services, on the contrary they complement them by focusing on a specific type of content as experts in their field.

“This focus allows them to engage with super fans and support local music industries and artists.”Music company in the world

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