The bolder, the creative, the mobile – SMEs and the future PC work experience


The pandemic has caused a change in the way we work, which equates to increased dependence on PCs; this has been experienced by most industries and businesses of all sizes.

According to a global study conducted by HP Inc. during the first lockdowns of Covid-19 in 2020, there was an increase in the use of personal and business computers. Personal computers were used 23% more than before Covid, while work computer use increased by 18%. Both for work and play, the PC has established itself as users spend more time at home, prefer larger screens (compared to a smartphone), and rely on them for a wider range of cases. of use.

Overall, people have adapted. Whether for work or leisure, we had no other option but to adapt to the sudden change in work and life situations. This has not always been ideal, however. Fewer than three in 10 people (29%) had an office space at home where they could close the door to avoid disruption. Some worked from their rooms, their kitchens, even their garages. The important point is that employees and companies kept on working, overcoming new challenges and finding approaches that helped them thrive at work.

It’s times like this, especially for small businesses that have had to keep their momentum going at all costs, that we realize the value of PCs. IT must be a catalyst. While people have had mixed experiences working from home, workers want to do everything in their power to make the technology work for them.

Let the creations create

Take creations for example. It is encouraging to see how the creatives have worked in different ways and been productive during the pandemic. Whether it’s individual operations or working in a small team, businesses in this space have used PCs to thrive. Creatives in particular have been making more use of their desktops and laptops since the lockdown began to replicate collaborative working styles, even when not physically with their colleagues.

This class of creative workers is larger than you might think. There are the traditional fields, as well as the technical fields – all of which need access to the right tools to work in a changing world. This includes those who work in media, marketing, and tech start-ups. Outside of “work,” expressing oneself creatively has been a hallmark of the pandemic, as people sought out outlets to turn their inspiration into a form of production.

For freelancers and small businesses that do this professionally, a lot depends on the equipment they use and the approaches they take. As such, it is essential that freelancers and in-house professionals have access to equipment that will help them from a technical standpoint. Whether it’s the ability to create and edit in 3D or VR, or create and process content in 4 or 8K, it has to be delivered in a laptop that delivers power and smooth multitasking. . But how the teams work together will be just as important in the future. Workers will need to ensure that they are also supported in this area as work evolves and evolves into increased online collaboration.

The flexible future

We are entering the era of hybrid work, where while the nature of the work will be largely the same, the place where it is done will be fluid.

Flexible work will require flexible computers. Half of Gen Z (48%) envision expanding their freelance business in the future, which would require enhanced collaboration and micro-mobility features. Meanwhile, SMBs need a device that adapts to what they do throughout the day, offers multiple modes, activates instantly when you take it off, and has always-on connectivity with a long video playback. The devices will need to enable high-level collaboration, whether their colleagues are in the same room behind a mask or on the other side of the world behind a screen. And for the companies that make the devices, that means listening to users and how they plan to work in the future.

While the PC is more essential than ever, what matters most are the people. That’s why, from HP’s perspective, it’s critical to look beyond the device people are using and more to the things that will enhance their experience. It is not about having a “one size fits all” approach because everyone works differently, according to their own preferences. Indeed, personal computers will have to be more personal than ever. And it will include the hardware, software and other supporting tools to optimize the user experience.

Travel with users

Things are different now in the world of work. As a society, we woke up to a class of highly mobile, highly connected and highly collaborative workers. They may spend 40-60% of their time away from their desks, but they will still need continuous access to the tools that make them productive. They can be senior leaders, entrepreneurs, or work in client-facing roles – all of whom have seen the way they work disrupted in the past year.

HP is evolving its product line to make it ideal for workers entering the era of flexibility. For example, the HP Elite X2 G8 has premium AI-based audio features to suppress background noise and make collaboration an enjoyable experience. It includes the optional HP Rechargeable Active Pen for intuitive note taking and design, and Tile integration to make sure you know exactly where it is at all times. This is in addition to the high-end performance driven by the latest 11e Intel generation processor.

The PC is essential for keeping people and businesses connected and helping teams keep working securely and productively. And as technology evolves, workers no longer need to feel limited by their computer or work environment. They can feel confident while working creatively, both in and out of the office. And because they aspire to grow their businesses, they can expect their PCs to grow and adapt to them.



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