Antwi Atuahene Inks A Sneaker deal with Historical Converse Brand | TGQ INC.
This unique partnership is the first of its kind. In the past, Converse has largely focused on athlete approvals and now, with the addition of Antwi, they hope to identify several collaborative partnerships with transportation figures in the industry. Converse’s current roster includes Draymond Green, Kelly Oubre, Natasha Cloud and Canadian native Shai Gilgeous-Alexander. The brand has solidified its place in the basketball market, with the emerging urban culture developing north of the border, this will be a great marketing opportunity for Converse to develop new strategies. The River Lion AGM hopes to bring this exclusive partnership to its ball club for collaborative products and experiential activations.