The Ultimate Guide to Content Creation

I recently had the pleasure of being interviewed by the Micro-influencers club, who wanted me to be honest, personal and sincere about my life as a content creator and blogger, and what the experience was like for me. I wish to live this life with as much passion and enthusiasm as I do now!

How to create content

  1. How did you start your journey as a content creator?

Tanya Dhar: From my MBA degree to where I am today, it has been nothing less than an odyssey, an odyssey that has taught me so much and perhaps changed my view of the world. I think it all started with the sole fact that I have always had a relentless love for stories, they have the power to make and break lives and that awareness is what made my life. I felt this need to add meaning to people’s lives and what better way to do it than by sharing stories that become a flaming badge of all that is good and shiny and worth living in the midst of this world of darkness and negativity?

Share these stories, my experiences and all i have seen and learned is my way of making a deep dream come true, a dream to light up as many lives as possible. This trip was as much a learning experience as it was formal schooling. And I can’t wait to see what more it can bring to my life.

  1. Do people often think that being a content creator is just a side business and both require a lot of effort? While it is in fact quite the opposite. How do you react when you are asked such questions?

Tanya Dhar: The truth. I think the truth is the best way to answer these questions.

Being a blogger, creating articles that resonate with people and content that “clicks” is no easy task. So much thought and effort goes into it.

In my line of work you have to be the jack of all trades, from writing to marketing and be an important master of everything, if not an absolute maestro. Sometimes you wear the hat of a critic and every day you have to be the communication expert. Not to mention that you need to have a deep understanding of software, from simple editing to graphics and how it all works. And, of course, at the end of the day, an entrepreneur is who you are and that isn’t easy either. None of it is. This is perhaps also what is fascinating about this work.

  1. How do you keep up to date with the latest trends on social media?

Tanya Dhar: It is the age of digital media and we live in a hyperconnected world and the best way to keep abreast of all recent developments and trends would be right in the middle of it all. I follow a number of hashtags and accounts and have even set Google Alerts for some of them so that I don’t miss anything new or significant.

  1. What type of paid partnership do you think actually works for you and your audience?

Tanya Dhar: Paid partnerships can be a double-edged sword and should be treated with a lot of thought and care. I do my best to make sure they’re presented in a way that adds to the user experience and doesn’t disrupt it. No one likes to see a boring, disconnected ad in the middle of the content they’ve come to experience, which is exactly what traditional ads did.

I think the trick is to find sponsored content that resonates with me and my previous content so that it blends in seamlessly with the rest, adding credibility and confidence.

How to create content

How to create content

  1. Are you ready to change your style of content creation over time? If a bigger platform comes along, would you take it or stick to Instagram?

Tanya Dhar: Survival is about changing and adapting.

So yes, I’m ready for whatever the future brings as long as it allows me to be my own boss and have fun while doing whatever I want to do. To tell stories. Touch lives in a way that only a good story can.

The same goes for the platform, if something better comes along, why wouldn’t I want to try it out?

  1. What are some of the qualities that you discovered about yourself when creating content?

Tanya Dhar: Lessons learned, not qualities found.

And most importantly, fear only exists in our mind. And if we think about it, everything is achievable through consistent work. It is not easy, there will be growth and learning that never ends, but eventually you will get there and move on. Again.

  1. How do you create your content? What is your style?

Tanya Dhar: Sometimes the end product is crystal clear and sometimes it’s nothing more than a gleam of sunlight coming through a dark tunnel, and you just have to follow it all the way to find something worth the risk.

Style wise, I would like to believe that Personal Style is as fluid and alive as the person it belongs to, constantly changing and growing as we move forward, make mistakes, stumble and learn. This fluidity is essential. Change is the only constant and adaptive, but it is essential for survival. And while each content creator and their style is sui generis, it is imperative that we maintain a level of consistency so as not to post something that does not position us in the right way.

  1. When creating your content, do you keep your audience’s views and reactions in mind?

Tanya Dhar: The content I post is meant to be consumed by an audience, so why wouldn’t I want to present it in a way that they will not only understand but also appreciate? Not to mention that knowing them will allow me to create publications that will interest them while being informative.

So yeah, figuring out who my audience is, their general background, and their needs is something I always try to do.

How to create content

  1. How do you generally spend your time on Instagram?

Tanya Dhar: Multiple ways actually, and I try to make it as productive as possible by working on one task at a time.

There is obviously the creation and curation of content. But that’s only half the job. I also have to set aside time for public engagement and outreach ~ to find out what my key audience is thinking and to communicate better with them. Without it, my job will never be finished.

And, of course, all of this is consciously planned and built into my day so that it is genuinely effective and of value.

  1. What’s your perfect “Me-Time”? How do you spend your days off?

Tanya Dhar: Honestly, the options are endless and sometimes seem endless and I’m happy with that.

But usually? Devouring an entire book in one day or taking a day of self-care and going to the spa sounds just as good. Or maybe even budget myself and go shopping. Ha!

  1. Would you like to share some wisdom with those who are just starting out or who want to become an influencer?

Tanya Dhar: Any destination you see is a peaceful break ~ the travel is what is really beautiful. Enjoy it. Trust and focus on the process and be patient while you are at it.

  1. How do you keep the loyalty of your subscribers intact?

Tanya Dhar: I guess it all comes down to four things: quality, sincerity, personality, and consistency.

The amount of content can’t do much, in the end my readers keep coming back because they saw something good and worth their time and attention. And it is important that you believe and mean what you say, because facades and masks come down pretty quickly. I guess this implies that the content is also unique and represents the creator and their personality. There is a limited number of topics and if everyone treated it the same it would get boring pretty quickly, right? These are the individual quirks and presentation styles it’s unique to every designer who keeps it interesting.

How to create content

How to create content

  1. What has been your most satisfying moment in life so far? A moment that has always been like a quick moment of “recovery” ever since.

Tanya Dhar: I guess I’m still a newbie in life to really answer this. Maybe the people {who follow me on social media, and read my blog} come up to me and tell me how I inspire them comes close.

  1. What is your biggest inspiration and what inspires you the most every day?

Tanya Dhar: Inspiration is everywhere and crosses your path from time to time. But the only person who will never stop doing it is my mom. Her smile even as she worked hard and her endless kindness to virtually everyone will always be a source of strength to me, a bright and burning flame even on the darkest nights.

  1. What would you do today if not an Instagram content creator?… And a successful blogger.

Tanya Dhar: I have no answer to what, if not that. Maybe because I’m already here and love him. But stories are my lifeblood and no matter what, I imagine I’ll always have one to tell.

I may have more than a story.

Hope you enjoyed reading these content creator notes as much as I wrote them.

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* I love putting together a bunch of conflicting articles and weaving my own sense of oneness into them. *

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