Mercedes Benz launches new entry-level GLA SUV at Rs 42.1-57.3 lakh


India’s largest luxury car maker Mercedes Benz on Tuesday launched the new version of its entry-level compact GLA SUV at Rs 42.10-46.7 lakh with a high-end AMG version at Rs 57.3 lakh. The GLA competes with the BMW X1, Audi Q3 and Volvo XC40.

The launch of the car had to be delayed by more than a month from April to the end of May due to the disruption caused by the pandemic. Although most parts of the country remain in various forms of lockdown, the German automaker said it had received growing consumer demand and the launch was an effort to maintain business continuity and support the economic sustenance of its retail network.

“The health and safety of our employees remains our top priority and in our own way we help support the community around us.” At the same time, maintaining the health of the company, supporting our network and the entire ecosystem are essential elements of management. this economic crisis and helps us maintain a positive outlook for the future, ”said Martin Schwenk, Managing Director and CEO of Mercedes-Benz India. “We are firmly maintaining our 2021 strategy with no significant changes at this point. However, there may be expected delays in the introduction of our products due to challenges and market sentiment.”

“The new GLA, which has become more aggressive, bold and technologically charged than ever before, has been a highly anticipated product for customers. The SUV is now also a locally manufactured AMG with the AMG GLA 35 4M, our third AMG model, ”he said. “In addition, the industry’s best 8-year extended warranty on engine and transmission makes the GLA and AMG GLA 35 4M products convincing, bringing complete peace of mind. We sincerely hope that the pandemic situation will ease and that the normality will resume in our lives and in society in general. ”

The car comes with a 1.3-liter turbocharged petrol engine with a maximum output of 163 hp and 250 NM of torque mated to a 7-speed DCT automatic gearbox. It can sprint to 100 km / h from standstill in 8.7 seconds. The diesel version has a 2 liter engine with a maximum power of 190 hp and 400 NM of torque with an 8-speed automatic transmission. It can reach 100 km / h in 7.4 seconds. The AMG version which is the company

The 13th CKD model and the 3rd AMG model to be added to its product portfolio have a 2.0-liter gasoline engine with a maximum output of 306 hp, 400 NM of torque mated to an 8-speed automatic gearbox and a all-wheel drive system. It can hit triple-digit speeds in just 5.1 seconds.

Mercedes also offers the industry’s best 8-year warranty on the engine and transmission, in addition to the segment-leading 3-year comprehensive warranty.

The company had recorded a strong growth of 34% of its sales in the first quarter of 2021 to 3,193 units against 2,386 units last year. It is targeting strong double-digit growth this year thanks to a weak base from last year and a pipeline of 15 new launches. By 2020, it had suffered a nearly 43% drop in sales to 7,893 units – its lowest annual revenue since 2012, but was comfortably ahead of rivals like BMW, Audi, Jaguar Land Rover and Volvo. , as a leader in the luxury market. automotive segment for the sixth consecutive year.

Read also: Mercedes reports 34% sales growth in first quarter, expects strong rebound in 2021



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