TGQ 2020 | Year In Review
TGQ Inc. reflects on a historic year of 2020
2020 has been a year full of uncertainties and unforeseen circumstances. However, with the challenges come an opportunity for change within the digital marketplace. Our TGQ team took advantage of 2020 to reconnect with our consumers, our audiences and our partners. On behalf of our team at TGQ, we are celebrating some of our best times in 2020. An integral part of growing as a business is taking time to think about small wins. Below, our team will share the top five TGQ 2020 moments. From being at the forefront of some iconic sporting events, to the power of the second wave of Covid-19; the grinding does not stop!
# 5 bounce clothes
Arrive at n ° 5 east Rebound clothing. Our team had the pleasure of working with the Athleisure brand of Toronto, “Bounce Apparel”. Bounce apparel caters to the urban basketball community by producing high performance apparel on and off the court. Our team led a marketing campaign for the upcoming release of Bounce’s “Personal Legend” collection. The second phase of the campaign included a commercial photo. Our founder Hussein Abdullahi was selected as the main talent of the shoot. With the success of the campaign, Bounce Apparel increased its target audience by over 25%. The reinvention of the Bounce Apparel brand solidified them in the market thanks to TGQ Inc.
# 4 NBA All-Star Weekend ’20
One of our unforgettable memories of 2020 was the NBA All-Star Weekend ’20. Live from the “Windy City” of Chicago, our team had the opportunity to cover the stories of the various events that unfolded over the 3 day weekend. Our team had access to the interior 6th Annual Basketball Camp Without Borders, Powered by Nike Basketball and the NBA Academy. The BWB camp presented the 64 best international prospects (boys + girls) from Europe, Asia, Africa and the Americas. Camp listings also include prospects from NBA academies. Over the course of the three days, campers participated in combine-based drills and activities, ending with team scrums. To wrap up the camp, the NBA gave all BWB campers an intimate NBA experience, where they had the chance to watch all of the All-Star Weekend events.
Our team has collaborated with @pumahoops to produce content on our official site. LeagueFits hosted a brand activation powered by PUMA. The star-studded event presented Gunna, Dave East, Jadakiss, God Shammgod, Chris Brickley, Chuck D, + more. The Puma Fam had the opportunity to promote new products and connect with fans. Our founder, Hussein Abdullahi, was granted VIP access throughout the event, where he maintained business relationships with leading companies such as Roc Nation Sports, NBA and LeagueFits.
# 3 Cultural conversation
Our team at TGQ Inc. launched our first audio podcast, titled Cultural conversation. Hosted by our founder Hussein Abdullahi, Culture Conversation offers our audience the range of topics covered by industry professionals, athletes and entrepreneurs. Each week, selected guests joined us to share hard-hitting stories about their respective business trips. Some guests include NBATV Canada host Akil Augustine, Sports Marketing Guru Randy Rozaay, and Antwi Atuahene. Last week our team concluded a successful second season with a combined total of over 1,000 views / feeds. TGQ Inc. has identified sponsorship opportunities that will be incorporated into our podcast in 2021.
CAMP # 2 WOE x G2S
Our team was part of the first annual Working on Excellence / GS2 camp. The 3-day camp experience highlighted the importance of community outreach and creating an inclusive environment for young people. Toronto professional athlete was at the forefront of this social impact projectMyck Kabongoand Professional Coach in Strength and Conditioning Seamus Egan-Elliott. A special guest list included TSN Sports AnchorKayla gray, Canadian Kickboxing ChampionJason battisteand Toronto firefightersDoug C.With a successful camp experience, TGQ Inc. looks forward to collaborating on future social impact projects with G2S.
# 1 The experience of the young CEO
At the top of our TGQ 2020 memories is the Young CEO Experience.At the end of October, the Younge CEO Experience was a free virtual conference for young professionals and business leaders in the sport of our evolving industry, powered by Over time, Diploma, and The conference room. Our founder, Hussein Abdullahi, had the pleasure of attending this conference where Abdullahi met Dan Porter from Over time The event highlighted the importance of a forward thinking approach and how some of the biggest sports companies are finding ways to be innovative during the global pandemic. Some of the panelists for the event included speakers like the NBA Commissioner Adam Silver, US – Open Champion Naomi Osaka, Brooklyn Nets Kevin Durant, and Head Coach Steve Nash. Here are some snapshots of the event that emerging entrepreneurs and sports business professionals can implement into their business practices.
An integral part of our journey came from the importance of reflection. That being said, we are committed to sharing authentic experiences with our audiences in 2021. The term 20/20 retrospective refers to a better analysis and assessment of the situation when you think back. As our team reflects on the unique year of 2020, we hope for constant change in the market. In the New Year, be aware of these changes and the news trend in digital media and the sports industry. Thank you 2020 for an unforgettable year.
Written by: Hussein Abdullahi
Produced by: TGQ INC.